GORE-TEX: Tested for Life
GORE-TEX: Tested for Life
For more than four decades the GORE-TEX brand has been developing technologies for breathable wet weather protection. The new, non-waterproof INFINIUM product range builds on this science and innovation while offering additional versatility and enhanced comfort for the active lifestyle when waterproofness is not a necessity.
Empowering both influencers and consumers, I led strategy on campaign components including out-of-home ads, social media, tryouts events, digital, and brand ambassador and influencer engagements. I also oversaw the redesign and redevelopment of the GORE-TEX website for 17 markets to coincide with the start of the campaign.
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