British Airways: 3-D Mini-Bloggers
British Airways: 3-D Mini-Bloggers
A key marketing ingredient to further connect with a brand’s demographic is having a relatable personality, life-size or bite-size.
For British Airways I took this concept and experimented with eight-inch replicas of seven bloggers to build awareness for its Last Call fares.
In addition to establishing a connection with the target demographic, planting the seed to book a trip was tied to helping the audience visualize themselves at a popular destination.
The result was a series of trompe l’oeil photos of the bloggers in Berlin, Istanbul, Barcelona, Prague, the Balearics, New York City, Berlin, and Amsterdam. The Last Call activation was part of a larger campaign. #BestSummerEver included a weekly user-generated content contest for entries to win a free trip via Instagram, as well as candid video tours posted natively to Facebook and Twitter with vloggers.
In addition, I planned and organized influencer events, both in-house and externally, to increase engagement.
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