Elevating Beauty Through Education and Integrity
In an industry often criticized for its lack of transparency and overwhelming choice, But More Importantly has created a refreshing space where education, honesty, and sustainability are the cornerstones. This beauty platform has set itself apart by offering more than just product recommendations. It provides readers with in-depth insights into skincare ingredients, effective beauty routines, and unbiased product reviews, all while adhering to its mission of demystifying the beauty world.
Megan Billings
“Beyond having great sensibility in content and strategy, Caolan stands out in his ability to pull the right mix of people together to generate fresh, unique ideas.”
Ella Schellmoser